Your customers are on a journey which will take them from awareness to purchase, and ultimately to sharing their experiences with others. Each journey will be unique, and will place complex demands on your employees and systems. SAP can help you run simple by moving beyond CRM to better understand customers and build relationships with them using our portfolio of customer engagement and commerce solutions.
Customers are defining their own buying journeys from awareness to advocacy. Learn how to engage with customers on their terms.
Learn how to deliver exceptional omni-channel customer experiences by simplifying and unifying customer interactions and transactions across products, brands, markets and channels with SAP hybris Commerce solutions.
In Gartner’s Critical Capabilities for Digital Commerce report, vendors were evaluated on products based on five critical capabilities and three use cases. We are proud to announce that hybris, an SAP company, received the highest product scores for all three use cases.
Make every customer feel like your only customer. The hybris Marketing suite enables marketers to gain real-time insights into the context of each customer, and leverage these insights to deliver highly individualized customer experiences.
The best marketing isn’t about marketing, it’s about building relationships. And to build a relationship with a customer, you need to know them. Learn how to engage people through contextual marketing in this engaging ebook.
Give your sales reps a next generation CRM solution with the insights and agility they need to know, sell and engage their customer, from anywhere. Smarter selling is simple with SAP Cloud for Sales.
Get insights to sales trends, benchmarks and strategies based on the views of 1,220 global business buyers. Understand the changing buyer and seller dynamic with the results of our 2015 Future of Sales survey.
Deliver a consistent, contextual, and effortless customer service experience regardless of channel or device throughout the customer journey with SAP’s solutions for service.
Learn how omni-channel contact centers compare to their multi-channel counterparts across key performance indicators, such as customer retention rates and first contact resolution rates.
Learn how Vodafone Netherlands is leveraging our marketing analytics to help customers enjoy their mobile life anywhere, anytime.
DFB intends to offer products and services tailored to customer need to improve customer loyalty and build long-term relationship with the football public.
See how this TV shopping channel is gaining a more complete picture of customers – with SAP CRM powered by SAP HANA - to deliver more personalized offers.
Hear how Bentley Systems is increasing client engagement by allowing their sales force to have client data at their fingertips anywhere, anytime.
Learn how ContiTech AG helped give their sales teams 24/7 access to real-time data and accelerate growth and sales in new areas.
See how AkzoNobel with SAP Cloud for Sales solution, gives sales reps the information to engage in more meaningful customer interactions and better service across the globe.
Learn how mobile access means customer information at a click for sales teams with lower costs, and greater productivity generating better service for customers.
Learn how Nu Skin, call center staff satisfied customers faster and boost retention by making their agents’ jobs easier, achieving their goals with SAP customer service software.
See how Philips Respironics GK helps senior citizens lead independent lives by offering superior customer service from initial inquiries right through post subscription support.
Hear how Swedish manufacturer Alfa Laval establish their first product catalog and came to choose hybris Software for their e-business journey.
Learn how Sick AG, the leading producer of sensor and sensor solutions, used hybris B2B commerce solution to develop a global Sick portal for 31 subsidiaries.
Read how National DCP, a supply chain management co-op, used SAP Cloud for Service to automated customer interactions and provide proactive service.