The world is running SAP HANA. Browse our customer stories to see how real business problems get solved in the data-driven age.


Learn how Lenovo is using SAP HANA to optimize their supply chain in order to get their customers the products they need to share ideas across the globe.

Cirque du Soleil®

See how Cirque du Soleil is using SAP HANA to transform every audience member’s mobile device into an interactive part of TORUK – The First Flight.

Doctor using imaging software on a laptop


See how the National Center for Tumor Diseases (NCT) is using SAP HANA to improve therapies, patient care, and clinical decisions.

Busy Buenos Aires street at dusk

City of Buenos Aires

Find out how the City of Buenos Aires pulled the plug on annual floods by using SAP HANA to monitor a city-wide network of sensors.

Hamburg Port Authority

Hamburg Port Authority

Find out how Germany’s largest port is using a mobile app and the SAP Cloud Platform to manage traffic in real time.

Under Armour

Under Armour

Read how Under Armour is offering personalized advice and recommendations to 145 million athletes worldwide – without breaking a sweat.



Discover how the NBA is giving fans instant online access to a rich history of stats – from the league's first game in 1946 to today.


McLaren Technology Group

Hear how McLaren is using SAP HANA Enterprise Cloud to drill into Big Data, run what-if analysis, and ultimately drive innovation.



Find out how the NHL is helping fans get closer to the action – delivering near real-time statistics and analysis on

German Football (DFB)

German Football (DFB)

Hear how the DFB is driving ticket sales with engaging, data-driven marketing campaigns – using SAP CRM powered by SAP HANA.

Cotton reels

Usha International

From sewing machines to ceiling fans, Usha products are all over India. Read how the company is using in-memory analytics to lead.

Store manager reviewing POS data on a tablet


MUDO has 120 stores across Turkey and a strong online presence. Learn how they’re unlocking the full potential of their retail data with SAP HANA.

Cyclist riding down a hill

Avon Cycles

Learn why Asia’s leading bicycle manufacturer replaced its Oracle database with SAP HANA to gain tighter control over its supply chain.

Sales team accessing customer insights on an iPad

SHS Group

How is SHS running reports 100X faster and giving sales reps near-instant insight? By switching from an Oracle database to SAP HANA.

Boston skyline

City of Boston

Hear how Boston is using SAP HANA to empower decision makers and citizens with anytime, anywhere access to information and analytics.

Employee counting inventory in a warehouse


How did TRUSCO increase its inventory hit rate to over 86%? By using SAP HANA to glean insight from three years of sales transactions.

Team using SAP HANA to run the month-end closing process


See how this consumer goods giant handles 4 million invoices a year and runs their month-end close in just 1 day – with SAP HANA.

Sales rep access information on his mobile phone


Hear how Dell provides its sales team with fast and accurate information from multiple sources – using SAP HANA and SAP BusinessObjects.

Read the customer story

Vaillant Group

Vaillant is a leader in heating and cooling technology. Read how they’re using our in-memory database to increase efficiency and cut costs.

Schaidt engineer using an SAP HANA solution

Schaidt Innovations

Schaidt builds world-class electronics for world-class cars. Learn how they went live with an SAP HANA solution in just 3 months.

University students on campus

University of Amsterdam

Learn how UvA is using our in-memory database to accelerate reporting – and free up more time to focus on its 70K students.

Firemen hoisting a hose

Fire & Rescue NSW

Discover how Fire & Rescue New South Wales (FRNSW) is using in-memory computing to help protect more people and their property.

Pacific Drilling

Pacific Drilling

Hear how this ultra-deepwater drilling contractor is running smart, proactive operations and pursuing aggressive growth.