CUSTOMER STORY

THE NFL

RUNS LIVE
OPPORTUNITY
Use performance data to give passionate fantasy football fans the best experience possible.
SAP SOLUTION
How the NFL Runs Live

With the help of SAP HANA, the NFL integrates live analytics to deliver the Player Comparison Tool, maximizing fan acquisition and activity. Plus, SAP SuccessFactors solutions allow the NFL to perfect the performance of their own internal team.

IMPACT
A more comprehensive look at player performance leads to a larger and more active fan base.
Numeric illustration of 4.5 quadrillion
Respond

Less than 1 second response time on the comparison tool

Upward trending line chart
Consume

7x more content on NFL.com by fantasy football users

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Grow

Approximately 45% increase on fantasy football platform since 2010


“Scaling to millions of people that are actually going to
access this data at any given moment was going to be very important for us, and SAP had the solutions to scale to that level.”
-Vishal Shah

VP of Digital Media Business Development

NFL
Organization
National Football League (NFL)
Headquarters
New York, New York
Industry
Sports and entertainment
Products and Services
Professional American football league composed of 32 teams
Employees
Approximately 1,000
Web Site
Solutions Implemented
Running the world's top companies
is simpler for leaders who run live

 

SAP solutions help make life simpler for the leaders of some of the world's most iconic brands and companies.