CUSTOMER STORY

PIAGGIO

RUNS LIVE
OPPORTUNITY
Develop engaging omnichannel brand experiences and create added value from customer insights.
SAP SOLUTION
How Piaggio Runs Live

With SAP Hybris, Piaggio engages customers at all touchpoints.

IMPACT
Customer connection opportunities take off through a partnership with SAP.
Illustration of motorized scooter
Deliver

Relevant, real-time, and personalized brand experiences

Illustration of clock with time lapse
Access

Real-time data from prospects and clients

“The digital marketing strategy of Piaggio is to think passions, not products. We have fantastic brands. You have 130 years of history that you have to innovate to keep them relevant for the future, and this is exactly the future of our relationship with SAP.”

-Davide Zanolini

Executive Vice President, Marketing and Communication

Piaggio Group
ORGANIZATION
The Piaggio Group
HEADQUARTERS
Milan, Italy
INDUSTRY
Automotive
LINE OF BUSINESS
Service, R&D, Engineering, Sales, Marketing
PRODUCTS AND SERVICES
Scooters, motorcycles, and light commercial vehicles
EMPLOYEES
> 8,000
SOLUTIONS IMPLEMENTED
Running the world's top companies
is simpler for leaders who run live

 

SAP solutions help make life simpler for the leaders of some of the world's most iconic brands and companies.