CUSTOMER STORY

UNDER ARMOUR

RUNS LIVE
OPPORTUNITY
Predict the needs and expectations of more than 200 million connected athletes worldwide.
SAP SOLUTION
How Under Armour Runs Live

With SAP HANA, a live enterprise-wide value chain allows Under Armour to immediately
fulfill athletes’ needs with personalized products and information.

IMPACT
Optimized revenue, delivery, and customer satisfaction.
Illustration of in-progress tic tac toe game
Predict

Customer needs in the moment and take immediate action

Illustration of package with check mark, indicating delivery
Deliver

The right product to the right place—right away

Illustration of upward trending arrow inside a heart symbol
Improve

Customer satisfaction 


“So what SAP really does for the Under Armour brand is it truly allows us to run our business
end-to-end.”

-Kevin Plank

Founder and CEO

Under Armour
ORGANIZATION
Under Armour
HEADQUARTERS
Baltimore, Maryland
INDUSTRY
Retail—Performance Apparel and Connected Fitness
LINE OF BUSINESS
Sales
PRODUCTS AND SERVICES
Performance Apparel and Footwear, and Connected Fitness
EMPLOYEES
14,000
WEB SITE
SOLUTIONS IMPLEMENTED
Running the world's top companies
is simpler for leaders who run live

 

SAP solutions help make life simpler for the leaders of some of the world's most iconic brands and companies.