In today’s connected culture, customer and consumer demands can change in the blink of an eye. Only IT can provide companies with the insights they need to respond in the moment.

The Economist Intelligence Unit asked senior consumer products executives about digital technology and its impact on their industry. Their responses, and insights from the EIU, provide a view into how IT is driving the industry’s digital agenda.
Hear how the digital revolution is shifting the consumer products industry’s focus from the products themselves to consumers and the experiences they demand.
American Sugar Refining (ASR) executives explain how SAP solutions help them to Run Live with simplified sales, agile manufacturing, and efficient resource management.
This new whitepaper examines trends, challenges, opportunities, and business innovations linked to digital business in Consumer Products.