Become an Intelligent Business in the Experience Economy


In today's experience economy, people expect better. SAP can help you with bringing together your people (your customers and employees), processes and data and help you become an intelligent enterprise and win in the new experience economy.


And you don’t need to only be using SAP technology. You can seamlessly integrate your SAP and non-SAP cloud environments and technologies. We’ll be able to help you no matter your size or business focus, as our intelligent business software is used across different industries and by small, medium and large organisations.

How will SAP deliver the Intelligent Enterprise to you?

What’s changed in the
Experience Economy?

For decades, businesses have depended on Operational Data (O-data) - hard, ‘back-end’ numbers like costs, accounting, and sales to inform their business decisions. But to understand why things happen, you need to understand the thoughts and emotions of the people involved. We call that information experience data (X- data).

Experience management software makes it possible for you to combine X-data and O-data to ensure that every business decision is based on both factual and human variants.


Australia and New Zealand

Success Stories
Join us at e'ffect and experience the impact intelligent innovation has on our world today


Don't miss your opportunity to see, hear, feel how the best use technology

Thursday, 8 August 2019 | Carriageworks, Sydney


Exceptional Experience

in Sport and Entertainment
Call us now

1800 772 063

0800 772 063