Tim Manns talks to Shailendra Kumar of #SAP on the importance of personalised messaging from retailers to deliver the services and products that customers want.

Andrew Birmingham talks to Shailendra Kumar of #SAP on how retailers need to find ways how to best use data so to better serve their customers.

Anna-Maree Shaw talks to Shailendra Kumar of #SAP on how data silos are still a huge challenge that retailers need to overcome.

Lynn Wood talks to Shailendra Kumar of #SAP explaining that leadership teams in retail need to think long term with the investments they make to keep up with industry trends.

Sally Illingworth talks to Shailendra Kumar of #SAP on how leadership from the enterprise will play an important part for implementing necessary changes in the retail industry to match consumer needs.

Michael McDonald talks to Shailendra Kumar of #SAP on how data is everything for retailers to serve their customers needs into the future.

Graeme Veitch talks to Shailendra Kumar of #SAP on how technology is going to affect all aspects of our lives even more into the future.

David Williams talks to Shailendra Kumar of #SAP about how solving customer challenges and not technology challenges should be a priority for retailers.

Bill Rooney talks to Shailendra Kumar of #SAP about one of the biggest challenges for retail in the future will be the ability to innovate and make use of technologies available to meet consumer needs.

Kim Chandler McDonald talks to Shailendra Kumar of #SAP and explains how the customer is king when it comes to retailers finding ways to better serve them in future.

Maria Zozobrado talks to Shailendra Kumar of #SAP about how data is key to providing a more personalised experience from retailers to consumers.