Intelligently feeding the world

How is agriculture equipment manufacturer Stara helping Brazil's farms grow better – to feed the global appetite? With smarter agriculture and SAP.

Today, the planet has 7.6 billion people to feed. By 2030, there could be 2 billion more. Farmers, under pressure to produce on a larger scale, need a better way to increase yields. How can agribusinesses produce enough to feed the world’s exponentially growing population in an efficient and sustainable way?

Growing demand

For centuries, Brazil’s farmers have effectively cultivated in soils with low fertility to feed global markets – but have never produced the volumes of food that will be required in the near future.

Stara and SAP believe that with passion, ingenuity, and groundbreaking innovative technology, they can help the country continue to be a powerful player in the fight against global hunger.

1 in 9
people in the world are undernourished [*]
That’s about 815 million people worldwide. [*]
63 million
tons of Brazilian soybeans estimated to be exported in 2017 [*]
Over 60% of the world’s soybeans go to the high-demand Asian market. [*]

A data-driven harvest

Stara was the first Brazilian company to equip agricultural machinery with SAP Leonardo IoT technology, and this has truly revolutionized their business.

With a platform connected to the cloud, farmers can now monitor vital farming processes. They can collect real-time data about planting, soil preparation, fertilizing, harvesting, and more – allowing them to better manage their farms. And with real-time data at their fingertips, they can determine the exact amount of fertilizer to apply in each section of farmland.

The result? Increased productivity, the right amount of fertilizer used, and sustainable farming.

1-ft view of crop Farmer

An inspired solution

The ability to connect people, plants, and machines is revolutionizing agriculture. Leveraging the power of SAP Leonardo IoT technology, farmers gain invaluable insights – and improve farm utilization while reducing waste.

100ft view of tractor Still image from video of a sensor

A better outcome

The results speak for themselves: 100% reliability of data transmitted and 100% faster information retrieval for decision making. Armed with real-time data, farmers can optimize crop yields while reducing waste.

1000ft view of farm lands Close up of farmer inspecting crop

A better industry

Stara’s Digital Farming Platform can monitor the movement and use of every piece of connected equipment in the world – linking manufacturers, equipment retailers and farmers. With shared knowledge and technology, the whole industry benefits.

100k foot view of the Brazil to Asia Close up of soybean

A better world

Adopted at scale, the solution developed by Stara and SAP could have an enormous impact on the world food supply. And by contributing to sustainable farming, there are benefits all around – for farmers, the planet, undernourished people, and future generations.

Accomplish more with SAP

Have a big idea? We can help. SAP Leonardo brings new technologies and services together to help businesses power their digital transformation. Built for the incredible potential of the Internet of Things and Big Data analytics, SAP Leonardo makes it easier to bring your ideas to life.

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