The Road to a New World of Retail
NRF Virtual Event
January 12–14, 19 and 21–22, 2021
At NRF, we’ll show you how retailers adapting an Intelligent Enterprise strategy can become more resilient and innovate for the future. Come explore what happens when you can see and act on everything that impacts your customers, employees and suppliers.
How do you keep meeting your customers’ needs while providing the experiences they want – when, how, and where they want them?
How do you keep your workforce healthy and safe while preparing them for a new – and different – future?
How do you keep your supply chain intact in times of rapid change and potential supply chain disruption?


Wednesday, January 13 2:45 p.m. – 3:15 p.m.
There is a younger, more diverse, and technology savvy consumer that is looking to connect with brands in more ways than ever before. Retailers who understand and embrace these dynamics are recruiting, hiring, and empowering young talent across their organizations. Hear from Stacia Anderson, EVP of Merchandising and Customer Experience, PetSmart and a panel of graduates from the Terry J. Lundgren Center for Retailing on how the future of retail will be shaped by new practices, new technologies, and empowered associates.

Thursday, January 14 12:00 p.m. – 12:30 p.m.
Globally, retailers are facing unchartered territory and changing consumer expectations – with customers placing increasing importance on safety, convenience and experiences. But what behaviors are momentary, and which are fundamental changes? The Economist Intelligence Unit’s Melanie Noronha and Nuno Pedro, SAP Head of Commerce, explore what consumers across different generations and countries value in their online and future in-store shopping experiences. Rob Wood from The Entertainer, a leading toy store, explains how they identified opportunities and rebuilt their business strategies for thriving in a new retail world.
Explore SAP Virtual Booths

