The Road to a New World of Retail

NRF Virtual Event
January 12–14, 19 and 21–22, 2021


At NRF, we’ll show you how retailers adapting an Intelligent Enterprise strategy can become more resilient and innovate for the future.  Come explore what happens when you can see and act on everything that impacts your customers, employees and suppliers.

Serve your customers

How do you keep meeting your customers’ needs while providing the experiences they want – when, how, and where they want them?

Support your workforce

How do you keep your workforce healthy and safe while preparing them for a new – and different – future? 

Crisis-proof your supply chain

How do you keep your supply chain intact in times of rapid change and potential supply chain disruption?


Get Some Big Ideas

Checkout our daily recaps from NRF
Harnessing the power of young talent: Shaping the future of retail
Wednesday, January 13 2:45 p.m. – 3:15 p.m.

There is a younger, more diverse, and technology savvy consumer that is looking to connect with brands in more ways than ever before. Retailers who understand and embrace these dynamics are recruiting, hiring, and empowering young talent across their organizations. Hear from Stacia Anderson, EVP of Merchandising and Customer Experience, PetSmart and a panel of graduates from the Terry J. Lundgren Center for Retailing on how the future of retail will be shaped by new practices, new technologies, and empowered associates.


Create a new retail world through experiences your customers value
Thursday, January 14 12:00 p.m. – 12:30 p.m.

Globally, retailers are facing unchartered territory and changing consumer expectations – with customers placing increasing importance on safety, convenience and experiences. But what behaviors are momentary, and which are fundamental changes? The Economist Intelligence Unit’s Melanie Noronha and Nuno Pedro, SAP Head of Commerce, explore what consumers across different generations and countries value in their online and future in-store shopping experiences. Rob Wood from The Entertainer, a leading toy store, explains how they identified opportunities and rebuilt their business strategies for thriving in a new retail world.

Explore SAP Virtual Booths
SAP for Retail
SAP for Retail solutions can help you drive efficiency and deliver relevant, personalized customer experiences anytime, anywhere. With years of experience supporting retailers, we understand your needs and continuously innovate, so we can help you walk the line between continuity and disruption. Together we can collaborate to make yours an intelligent enterprise.
SAP for Consumer Products
Our digital core empowers you to transform and modernize your operations, offering the business and technology capabilities that allow you to compete with speed at scale and accelerate time to market with sustainable innovations.
Human Experience Management solutions from SAP
With the HXM suite, you can not only find, train, and manage your workforce but also combine feedback with operational data to understand how people feel and why – and create exceptional employee experiences.
Customer Experience solutions from SAP
SAP Customer Experience can help you unlock insights and understanding to exceed customer expectations for the real-time, trusted, and connected engagements your customers demand.
Supply Chain solutions from SAP
We can help ensure that your supply chain remains resilient and responsive in the new world of retail, freeing you to concentrate on your customers.
Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand.
Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes.
Let’s Meet



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