It’s never been easier for customers to determine which companies provide stand-out experiences—and which ones don’t. Retailers can no longer differentiate themselves based only on the features and benefits of their products and services. Instead, they need to win the hearts of customers and employees by generating positive feelings for their brand and actively reacting to negative ones. That’s why Best Run Retailers listen to feedback and sentiments; understand what, when, and why things are happening; and take the right action at the right moment.
As our clothes and accessories demonstrate, fashion is visual and fun. But it’s also the interface between us and our world, protecting us while broadcasting who we are and who we want to be. Here's how tech-assisted fashion could give us superpowers.
Fuelled by health and environmental concerns, innovative ideas about aging, and better understanding about mind-body connections, wellness has become an exploding global market. Retailers are well qualified to become consumers’ most trusted wellness advisors – but they’ll need new, innovative ideas to become leaders in a fragmented marketplace.