The DFB is using SAP HANA to score more points with fans. To cheer them on, we’re showcasing their success stories.


6 weeks

development completed for SAP Match Insights to synchronize data 

In 10 minutes

10 players with three balls can produce over 7 million data points

Engaging fans with SAP HANA

With 6.5 million members, Germany’s Deutscher Fussball-Bund (DFB) is the largest sports federation in the world. See how they’re using SAP solutions powered by SAP HANA to drive ticket sales with engaging, data-driven marketing campaigns – and give fans more of what they want.

Watch the 3-minute video

Delivering a winning customer experience

How is the DFB delivering a great experience to every fan, across both digital and mobile channels? With SAP CRM powered by SAP HANA and SAP Event Ticketing software. Now the organization can offer customers personalized messages wherever they are.

Read the customer story

Read all SAP HANA stories