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The DFB is using SAP HANA to score more points with fans. To cheer them on, we’re showcasing their success stories.
development completed for SAP Match Insights to synchronize data
10 players with three balls can produce over 7 million data points
With 6.5 million members, Germany’s Deutscher Fussball-Bund (DFB) is the largest sports federation in the world. See how they’re using SAP solutions powered by SAP HANA to drive ticket sales with engaging, data-driven marketing campaigns – and give fans more of what they want.
How is the DFB delivering a great experience to every fan, across both digital and mobile channels? With SAP CRM powered by SAP HANA and SAP Event Ticketing software. Now the organization can offer customers personalized messages wherever they are.