UNDER ARMOUR

Under Armour is using SAP HANA to personalize shopping experiences for 145 million athletes. We’re celebrating their success by sharing their stories.

WINS WITH SAP HANA

Increase

overall business control

Anticipate

changes in supply and demand and take immediate action

Deliver

the right product to the right place, right away

Improve

customer satisfaction

Athlete running on a path

Offering personalized advice to 145 million athletes

Under Armour has been reinventing athletic apparel and footwear for two decades – generating billions in sales. Now they’re using SAP HANA to reinvent the customer experience – offering personalized advice and information to millions of athletes worldwide.

Read the customer story

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