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Under Armour is using SAP HANA to personalize shopping experiences for 145 million athletes. We’re celebrating their success by sharing their stories.
overall business control
changes in supply and demand and take immediate action
the right product to the right place, right away
Under Armour has been reinventing athletic apparel and footwear for two decades – generating billions in sales. Now they’re using SAP HANA to reinvent the customer experience – offering personalized advice and information to millions of athletes worldwide.