Consumer Products are Live

Anticipate consumer expectations to deliver timely and tailored experiences.

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SAP for Consumer Products

Track and predict consumer needs to present relevant products and personalized experiences — live and on-demand. Because while consumers’ preferences may change in the moment, their trust in your business shouldn’t.

Customers are running live with SAP solutions
Ferrara Candy Company

Learn how this billion-dollar candy company uses SAP BusinessObjects and SAP HANA to significantly reduce the time required to generate financial reports, empowering its executives to make strategic and operational decisions in the moment.


See how this lifestyle travel company uses SAP Hybris Commerce and SAP ERP to integrate data to deliver personalized, omnichannel customer experiences and launch websites in new markets in weeks instead of months.