Under Armour is Live

Under Armour uses SAP to run their business end-to-end and make better decisions with live data.


Predict the needs and expectations of more than 200 million connected athletes worldwide.

SAP Solution

With SAP HANA, a live enterprise-wide value chain allows Under Armour to immediately fulfill athletes’ needs with personalized products and information.

Explore solution: SAP HANA
Optimized revenue, delivery, and customer satisfaction.
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Customer needs in the moment and take immediate action

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The right product to the right place – right away

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Customer satisfaction

Leaders from the world’s top companies run simple.