The Yankees are Live

The New York Yankees use SAP solutions to run live and drive the ultimate fan experience.


Personalize each touchpoint in the customer journey – from ticket purchase through to the final pitch.

SAP Solution

SAP helps the New York Yankees tailor the fan experience based on live customer interactions and ticket sales.

Explore solution: SAP HANA
Simplify business processes and gain the insights needed to act in the moment.
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Customer needs

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Fan expectations

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Ticket sales

Leaders from the world’s top companies run simple.